Yay, Spring is almost here! What’s on your agenda for Spring? We are getting ready and looking forward to a fantastic new growing season!
We’ve been watching the news about Hemp and the CBD happenings around the world and WOW there has been a lot going on!
One of the biggest things impacting the CBD and Cannabis industry is in the marketing (or lack thereof) you may have been seeing develop.
How does this affect us you ask? Why do I want to talk about this? Read on oh inquisitive one because this affects you too!
The FDA and the FTC have been cracking down the last couple years on what can be stated concerning the benefits or “Health Claims” of CBD in marketing online, marketing in blogs, social media, websites and more and they aren’t letting up any time soon. Here it is in a nutshell:
What IS a “Health Claim” you ask? They are defining a health claim as
1. Statements or descriptions with words ending in “itis”. They say these words refer to inflammation, such as arthritis.
Dictionary.com Definition: -itis – a suffix used in pathological terms that denote inflammation of an organ (bronchitis; gastritis; neuritis) and hence, in extended senses, nouns denoting abnormal states or conditions, excesses, tendencies, obsessions, etc. (telephonitis; baseballitis).
What this means is we can not include anything saying our CBD products may help with any of these issues using these words.
2. We may not state our CBD products may have the same results as a drug that is “indicated for,” such as Xanax being indicated for anxiety.
This means we can not make claims about our products indicating they specifically help any specific disorder, disease or illness.
3. We can not have anything with “anti” in the name, such as anti-inflammatory.
4. We can not use the name of any illness, such as depression.
This means we can’t use specific names of any clinically diagnosable conditions such as: Depression, Addiction, Acne, Addiction, Pain, Arthritis,
Parkinson’s, Epilepsy and so on. Here is a link of a site I like that can give you more examples of things we can’t say on our products, in our online
advertising, direct advertising, blogs, hashtags, posts, etc….you get it. CBD Oil Benefits: Cancer, Pain, Anxiety, and More (healthline.com)
Now, how do we feel about all this you ask? Why am I blogging about it? One reason is so you know – even if we aren’t allowed to put these words in our product names, our descriptions, our Facebook or Instagram posts or ANYTHING you may read about us, doesn’t mean they don’t actually help these conditions…it just means that because the government says so, we can’t actually “tell you” these things so you will have go do your own research and see what wonders CBD actually has in store and how it may actually help you!
Am I happy about the new regulations? Do I feel like the government is ‘only watching out for your safety’ like it’s suppose to? My answer to you is, No. I am not happy about it at all.
My final thoughts: We see and read literally hundreds of advertisements and buy hundreds of products that ARE allowed to state these things. There has been hundreds if not thousands of scientific studies done about CBD and Cannabis and how it can naturally help people. Studies and trials have shown again and again the benefits of these natural, God-Given remedies for issues we all face, whether young or old, our nationality, our habits, where we live…we all have either been personally affected by these issues and/or have known someone who has and are still.
The government doesn’t want nature to take away from the income the synthetic “medicines” provide them. The more popularity CBD and Cannabis gains, the more and more the government is going to see fit to “look out for us”.
Can CBD help everything? Certainly not and a lot of medicines out there can get better results faster, depending on so many factors, who knows. Every body is different, every illness, addiction, condition, issue, every “itis” affects each person differently but wouldn’t it be great to be able to have a choice in what we put into our bodies to help us fight these things? Do we actually do our own research before using a product we see on the shelf, see in an advertisement, our doctor prescribes or suggests for us? Most don’t do much if any, be honest. Yet, we are suppose to just go along with it because we assume they know what the product can do, they have tested, done trials…right?
Conclusion: In my opinion, if science and testing is good enough for big pharm to be able to market products using these statements, why isn’t it good enough for the CBD and Cannabis products?
What are your thoughts? I really want to know! Until next time folks…Keep it Real, Keep it Organic and Keep your Roots Deep!